Wednesday 6 February saw the launch of the CRBF national sarcoma awareness video on the Nine Network, Today Extra.
The interview was superbly crafted, with Coop’s dear friends Michael ‘Wippa’ Wipfli and Peter Overton leading the segment with their in depth knowledge on the plight of sarcoma patients, and the cancer itself. Peter and Wippa were faultless in their delivery, and their humanisation of the story behind the Foundation. At the core of what we do, are the faces of sarcoma, and they are the same faces that drive us to instigate change by providing funding and awareness for this cancer. It is therefore critical we do not lose sight of those for whom we work.
Seasoned professionals, David Campbell and Richard Wilkins were flawless as hosts, and we thank them for the very respectful way the segment was navigated. Sarcoma is an intensely serious topic, and can be a very tricky in an interview environment. It proved to be no hurdle for either of these polished presenters.
Finally, we want to express our gratitude to the powerhouse duo behind the scenes, Today Extra producers, Liz Adam, and Blake Dale, who had thoroughly researched the segment, and directed the piece in such a respectful and factual manner.
This important initiative would not be possible without each of these outstanding individuals who shone the spotlight on sarcoma and the inherent issues faced by patients, clinicians, families and loved ones.
Once more we find ourselves searching for words to express our gratitude to this fabulous foursome.